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Client adaptiveness in entrepreneurship and its effect on sustained competitive advantage in project-orientated service firms

Salunke, Sandeep (2012) Client adaptiveness in entrepreneurship and its effect on sustained competitive advantage in project-orientated service firms. In Zacharakis, A., Carter , S., Gruber , M., leleux , B., Corbett , A., Honig, B., et al. (Eds.) Frontiers of Entrepreneurship Research : Proceedings of the 31st Annual Entrepreneurship Research Conference, Babson College, Arthur M. Blank Center for Entrepreneurship, Syracuse, New York, p. 622.

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      Abstract

      Important differences exist in how service firms operate in comparison with manufacturing firms (c.f. Johne & Storey, 1998; Tether, 2002). Despite these significant differences, not much is known whether these differences extrapolate to entrepreneurship in the services industry. This study seeks to address this gap by investigating how value creation occurs when project-oriented firms1 adopt client adaptiveness as part of their entrepreneurial posture. Specifically, we examine the effect of client adaptiveness on sustained competitive advantage. Client adaptiveness is conceptualized as the extent to which an organization engages in identifying and responding to perceived client needs and wants which reflects the service firm’s propensity to dynamically synchronize with the project/client requirements.

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      ID Code: 54015
      Item Type: Conference Paper
      Keywords: Adaptiveness, Competitive Advantage , Entrepreneurship, Project-orientated Service Firms
      ISBN: 0910897344
      Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Entrepreneurship (150304)
      Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
      Current > QUT Faculties and Divisions > QUT Business School
      Current > Schools > School of Management
      Copyright Owner: Copyright 2012 [please consult the author]
      Deposited On: 09 Oct 2012 14:38
      Last Modified: 11 Oct 2012 14:11

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