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Walking the Coleridge Way : using cultural tourism to change perceptions of Somerset after the foot and mouth epidemic of 2001

Hawkes, Lesley (2012) Walking the Coleridge Way : using cultural tourism to change perceptions of Somerset after the foot and mouth epidemic of 2001. Social Alternatives, 31(3), pp. 21-24.

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Abstract

This paper explores one of the ways in which the Somerset region in the United Kingdom, devastated by the foot and mouth epidemic in 2001, is trying to free itself from recurring negative representations and create more positive images of the area. After the epidemic projects were sought that would promote a more positive image and draw tourists back to the area. One of these projects drew on literary tourism to reinvigorate the site. A Walking and Bridle trail called the ‘Coleridge Way Walk’ has been implemented to take the images of the area from ones of disease and dirtiness to ones of Romantic longing. The Coleridge Way Walk uses past imaginings to re-energise the area. This energy, in part, comes from ‘re-imagining’ the site through past imaginings. The Coleridge Way Walk uses the past to create future direction for the once tainted area.

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ID Code: 54304
Item Type: Journal Article
Keywords: literary trails, tourism, coleridge, walking, disaster
ISSN: 0155-0306
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > LITERARY STUDIES (200500) > British and Irish Literature (200503)
Divisions: Current > Schools > Creative Writing & Literary Studies
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2012 Social Alternatives
Deposited On: 25 Oct 2012 13:55
Last Modified: 10 Apr 2013 22:46

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