Understanding the airport passenger landside retail experience

Livingstone, Alison, Popovic, Vesna, Kraal, Ben J., & Kirk, Philip J. (2012) Understanding the airport passenger landside retail experience. In Israsena, Praima, Tangsantikul, Juthamas, & Durling, David (Eds.) DRS 2012 Bangkok – Research: Uncertainty, Contradiction and Value, Department of Industrial Design, Faculty of Architecture, Chulalongkorn University, Chulalongkorn University, Bangkok.

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Abstract

The landside environment of an airport terminal is an important area for both passengers and the airport as it is the first area passengers enter and experience, influencing passengers’ overall airport experiences. This paper focuses on landside passenger experiences and factors which influence the quality of these experiences. Data collection occurred through video recorded observations of 40 passengers’ airport experiences at two Australian international departure terminals. The Observer software was used to code and analyse data.

Indicative results show that passengers spend over half of their landside dwell time undertaking processing activities. The results highlight the important influencing role passengers’ companions have over the proportion of landside dwell time passengers spend undertaking discretionary activities.

The findings provide an understanding of passenger landside experiences and how they can be improved. The significance of these findings lies in their potential application to landside airport terminal design with specific examples outlined. This new knowledge will assist in improving passenger airport experiences through informing future airport planning and design of landside spaces and retail environments.

Impact and interest:

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ID Code: 54334
Item Type: Conference Paper
Refereed: Yes
Keywords: Airport passenger experiences, Discretionary time, Retail environment, Design
ISBN: 9786165515740
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Industrial Design (120305)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Funding:
Copyright Owner: Copyright 2012 [please consult the author]
Deposited On: 25 Oct 2012 23:26
Last Modified: 19 Jun 2015 10:11

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