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The platform of spoof videos : The case of Tudou.com

Li, Henry Siling (2012) The platform of spoof videos : The case of Tudou.com. Cultural Science Journal, 5(2), pp. 153-168.

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Abstract

This paper analyses the enabling and constraining role of platforms in the development of online video-spoofing culture in China. Using Tudou.com, one of China’s most popular video-sharing sites, as a case study, the paper discusses how video-sharing sites facilitate and curtail the self, and how they negotiate and balance among users, clients and the state, teasing out the complex politics of platforms in China. Particular reference is made to three “star users”, Jiaoshou, Hu Ge and Corndog, who gained fame for themselves via the popularity of their spoof videos on this platform.

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ID Code: 54558
Item Type: Journal Article
Additional URLs:
Keywords: Platform, Tudou.com, Self, Curator, Censor, Mainstreaming
ISSN: 1836-0416 (online)
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2012 QUT
Deposited On: 05 Nov 2012 11:05
Last Modified: 16 Jan 2014 00:15

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