The platform of spoof videos : The case of Tudou.com
Li, Henry Siling (2012) The platform of spoof videos : The case of Tudou.com. Cultural Science Journal, 5(2), pp. 153-168.
This paper analyses the enabling and constraining role of platforms in the development of online video-spoofing culture in China. Using Tudou.com, one of China’s most popular video-sharing sites, as a case study, the paper discusses how video-sharing sites facilitate and curtail the self, and how they negotiate and balance among users, clients and the state, teasing out the complex politics of platforms in China. Particular reference is made to three “star users”, Jiaoshou, Hu Ge and Corndog, who gained fame for themselves via the popularity of their spoof videos on this platform.
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|Item Type:||Journal Article|
|Keywords:||Platform, Tudou.com, Self, Curator, Censor, Mainstreaming|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
Current > Schools > School of Media, Entertainment & Creative Arts
|Copyright Owner:||Copyright 2012 QUT|
|Deposited On:||05 Nov 2012 11:05|
|Last Modified:||16 Jan 2014 00:15|
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