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Self-employment as a Career Choice: Attitudes, Entrepreneurial Intentions, and Utility Maximization

Douglas, Evan J. & Shepherd, Dean A. (2002) Self-employment as a Career Choice: Attitudes, Entrepreneurial Intentions, and Utility Maximization. Entrepreneurship Theory and Practice, 26(3), pp. 81-90.

Abstract

This paper investigates the relationship between career choice and peoples’ attitudes toward income, independence, risk, and work effort. Entrepreneurs are often described in terms of the strength or weakness of their attitudes in these dimensions. Conjoint analysis was used to determine the significance and nature of these attitudes in choosing one job over another. We also investigated the affect these attitudes have on the intention to start one’s own business. Significant relationships were found between the utility expected from a job and the independence, risk and income it offered. Similarly, the strength of intention to become self-employed was significantly related to the respondents’ tolerance for risk and their preference for independence.

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ID Code: 5527
Item Type: Journal Article
Additional URLs:
Keywords: Douglas, E, entrepreneurship, career choice
ISSN: 1042-2587
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2002 Blackwell Publishing
Copyright Statement: The definitive version is available at www.blackwell-synergy.com
Deposited On: 23 Nov 2006
Last Modified: 11 Aug 2011 03:25

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