Rating the Audience : the Business of Media
Balnaves, Mark, O'Regan, Tom, & Goldsmith, Ben (2011) Rating the Audience : the Business of Media. Bloomsbury Academic, London.
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.
Offering the first real comparative study, it will be critical for media students and professionals.
Impact and interest:
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|Keywords:||mass media audiences, mass media ratings and rankings, audience measurement|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)|
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
|Deposited On:||10 Dec 2012 04:35|
|Last Modified:||12 Jun 2013 15:20|
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