Corporate social responsibility and communication

Ihlen, Oyvind, Bartlett, Jennifer L., & May, Steve (2011) Corporate social responsibility and communication. In Bartlett, Jennifer L., Ihlen, Oyvind, & May, Steve (Eds.) The Handbook of Communication and Corporate Social Responsibility. Wiley-Blackwell, pp. 3-21.

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Abstract

Corporate activities are increasingly scrutinized for their effect on society and the environment. It is unthinkable that a corporation today will declare publicly that its only goal is to make money for its shareholders. Instead, corporations typically claim to balance the needs of society and the environment against the need to make a profit. That is, corporations say they practice corporate social responsibility (CSR). This edited volume explores the complexities of this seemingly simple claim.As such it is an essential resource to complement the latest academic thinking from management and communication research on how corporations communicate about CSR This chapter presents an overview of the book.

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ID Code: 55437
Item Type: Book Chapter
DOI: 10.1002/9781118083246.ch1
ISBN: 9781444336344
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2011 John Wiley & Sons, Inc.
Deposited On: 10 Dec 2012 01:20
Last Modified: 14 Dec 2015 05:08

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