Public relations and corporate social responsibility

Bartlett, Jennifer L. (2011) Public relations and corporate social responsibility. In Bartlett, Jennifer L., Ihlen, Oyvind, & May, Steve (Eds.) The Handbook of Communication and Corporate Social Responsibility. Wiley-Blackwell, Chichester, West Sussex ; Malden, MA, pp. 67-86.

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This study analyses trends and patterns in public relations literature about Corporate Social Responsibility (CSR) through a content analysis of articles published between 1998 and 2007. The current status of the literature suggests that public relations scholars have broadened their approach to CSR from one solely encompassing communication management, as proposed by Clark (2000), to one that incorporates the management function and relationship management components of contemporary public relations thinking. The findings of the literature review suggest that there are opportunities for social responsibility to be incorporated into public relations through a process approach, which would foster stronger links between organizations, stakeholders and society.

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ID Code: 55442
Item Type: Book Chapter
DOI: 10.1002/9781118083246.ch4
ISBN: 9781444336344
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2011 Wiley-Blackwell
Deposited On: 10 Dec 2012 23:44
Last Modified: 14 Dec 2015 04:00

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