Quantitative approaches to comparing communication patterns on Twitter

Bruns, Axel & Stieglitz, Stefan (2012) Quantitative approaches to comparing communication patterns on Twitter. Journal of Technology in Human Services, 30(3-4), pp. 160-185.

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Abstract

To date, the available literature mainly discusses Twitter activity patterns in the context of individual case studies, while comparative research on a large number of communicative events and their dynamics and patterns is missing. By conducting a comparative study of more than 40 different cases (covering topics such as elections, natural disasters, corporate crises, and televised events) we identify a number of distinct types of discussion that can be observed on Twitter. Drawing on a range of communicative metrics, we show that thematic and contextual factors influence the usage of different communicative tools available to Twitter users, such as original tweets, @replies, retweets, and URLs. Based on this first analysis of the overall metrics of Twitter discussions, we also demonstrate stable patterns in the use of Twitter in the context of major topics and events.

Impact and interest:

46 citations in Scopus
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ID Code: 55823
Item Type: Journal Article
Refereed: Yes
Keywords: communicative patterns, media events, public communication, social media, Twitter
DOI: 10.1080/15228835.2012.744249
ISSN: 1522-8835
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > Centre for Emergency & Disaster Management
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > School of Media, Entertainment & Creative Arts
Funding:
Copyright Owner: Copyright 2012 Taylor & Francis
Deposited On: 18 Dec 2012 05:38
Last Modified: 17 Jun 2015 17:54

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