Shifting the Airline Business Model - Current Struggles of National Carriers to Become Profitable Passenger Experience Companies
Safrudin, Norizan, Mathiesen, Paul, & Lescarcelle-Evin, Simon (2012) Shifting the Airline Business Model - Current Struggles of National Carriers to Become Profitable Passenger Experience Companies. 360º The Business Transformation Journal, pp. 7-19.
National flag carriers are struggling for survival, not only due to classical reasons such as increase in fuel and tax or natural disasters, but largely due to the inability to quickly adapt to its competitive environment – the emergence of budget and Persian Gulf airlines. In this research, we investigate how airlines can transform their business models via technological and strategic capabilities to become profitable and sustainable passenger experience companies. To formulate recommendations, we analyze customer sentiments via social media to understand what people are saying about the airlines.
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|Item Type:||Journal Article|
|Keywords:||Business Transformation, Airline, Customer Sentiment, Social Media, Information Technology|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600)|
|Divisions:||Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Past > Schools > School of Information Systems
|Copyright Owner:||Copyright 2012 Business Transformation Academy|
|Deposited On:||07 Jan 2013 04:29|
|Last Modified:||13 Feb 2013 04:49|
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