The relationship between entertainment producers and higher education providers

McKee, Alan & Silver, Jon (2012) The relationship between entertainment producers and higher education providers. Media International Australia incorporating Culture and Policy, pp. 18-28.


Cameron, Verhoeven and Court have noted that many screen producers do not see their tertiary education as being beneficial to their careers. We hypothesise that Universities have traditionally not trained students in producing skills because of the division of labour between Faculties of Art and Faculties of Business; and because their focus on art rather than entertainment has downplayed the importance of producing. This article presents a SOTL (Scholarship of Teaching and Learning) whole-of-program evaluation of a new cross-Faculty Bachelor of Entertainment Industries at QUT, devoted to providing students with graduate attributes for producing including creative skills (understanding story, the aesthetics of entertainment, etc), business skills (business models, finance, marketing, etc) and legal skills (contracts, copyright, etc). Stakeholder evaluations suggest that entertainment producers are highly supportive of this new course.

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ID Code: 56138
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: entertainment, producing, curriculum design, HERN
ISSN: 2200-467x (online) 1329-878X (print)
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > FILM TELEVISION AND DIGITAL MEDIA (190200) > Film and Television (190204)
Divisions: Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2012 University of Queensland; School of English, Media Studies & Art History
Deposited On: 08 Jan 2013 04:42
Last Modified: 22 Jan 2013 08:11

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