How the political audiences of Australian public and commerical television channels differ

Bean, Clive S. (2005) How the political audiences of Australian public and commerical television channels differ. Australian Journal of Communication, 32(2), pp. 41-55.

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The advent of television has changed the way in which politics, and election campaigns in particular, are played out. Scholars have researched the political role of television in many respects and looked at the influence of television as a whole on politics. However, there has been little if any investigation of distinctions that might occur between public and commercial television audiences, despite the various political implications such distinctions may have. In Australia, where the national public broadcaster is distinguished from privately owned television channels by not running paid advertising and by having a greater emphasis on serious political journalism, and there is another publicly funded channel with a broader world and multicultural focus, the prospect that the audiences of these channels might differ from those of the commercial stations is intriguing. This paper uses data from the 2001 Australian Election Study to explore socio-demographic and political differences between viewers who rely on different television channels for election news. One of the key findings is that viewers who look to the Australian Broadcasting Corporation for election news are quite distinctive from other viewers with respect to both political orientation and social background.

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ID Code: 5627
Item Type: Journal Article
Refereed: Yes
Keywords: Australian political audiences, ABC audience
ISSN: 0811-6202
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLITICAL SCIENCE (160600)
Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > JOURNALISM AND PROFESSIONAL WRITING (190300)
Divisions: Past > QUT Faculties & Divisions > QUT Carseldine - Humanities & Human Services
Copyright Owner: Copyright 2005 The Australia and New Zealand Communication Association
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 28 Nov 2006 00:00
Last Modified: 29 Feb 2012 13:15

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