The ethnographer as community manager : language translation and user negotiation

Hutchinson, Jonathon (2012) The ethnographer as community manager : language translation and user negotiation. Media International Australia, 145, pp. 112-122.

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Abstract

This article investigates the ethnographic methodological question of how the researcher observes objectively while being part of the problem they are observing. It uses a case study of ABC Pool to argue a cooperative approach that combines the roles of the ethnographer with that of a community manager who assists in constructing a true representation of the researched environment. By using reflexivity as a research tool, the ethnographer engages in a process to self-check their personal presumptions and prejudices, and to strengthen the constructed representation of the researched environment. This article also suggests combining management and expertise research from the social sciences with ethnography, to understand and engage with the research field participants more intimately - which, ultimately, assists in gathering and analysing richer qualitative data.

Impact and interest:

2 citations in Web of Science®
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ID Code: 56463
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Ethnography, Community Manager, Public Service Broadcaster (PSB), Co-Creation, Reflexivity
ISSN: 1329-878X
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Organisational Interpersonal and Intercultural Communication (200105)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Coyright 2012 University of Queensland
Deposited On: 16 Jan 2013 22:49
Last Modified: 06 Feb 2013 10:09

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