Consumer Internet purchasing behaviour in Chile

Andrews, Lynda & Bianchi, Constanza (2013) Consumer Internet purchasing behaviour in Chile. Journal of Business Research, 66(10), pp. 1791-1799.

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Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers’ Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study examines Chilean consumers’ beliefs, perceptions of risk, and subjective norms about continued purchasing on the Internet. Findings show that consumers’ attitude towards purchasing on the Internet is an influential factor on intentions to continue Internet purchasing. Additionally, compatibility and result demonstrability are influential factors on attitudes towards this behavior. The study contributes to the important area of technology post adoption behavior.

Impact and interest:

13 citations in Scopus
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13 citations in Web of Science®

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98 since deposited on 22 Jan 2013
33 in the past twelve months

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ID Code: 56582
Item Type: Journal Article
Refereed: Yes
Keywords: consumer behaviour, internet, attitude
DOI: 10.1016/j.jbusres.2013.01.012
ISSN: 0148-2963
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 Elsevier
Copyright Statement: This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, VOL 66, ISSUE 10, (2013)] DOI:10.1016/j.jbusres.2013.01.012
Deposited On: 22 Jan 2013 03:29
Last Modified: 11 Nov 2016 22:44

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