The role of the Internet on export market growth : an empirical study in Latin America
Bianchi, Constanza & Mathews, Shane W. (2013) The role of the Internet on export market growth : an empirical study in Latin America. In Strategic Management in Latin America 2013, Mexico City, Mexico.
The Internet has been shown to positively influence the export activities of firms from developed countries. However, the literature is vague as to whether the Internet has an impact on the export market growth of firms form developing countries. This paper examines of a cross-national sample of 204 firms from a Latin American country (Chile). The results show that Internet marketing activities positively influence information availability and business relationships, which lead to an increase in export market growth. The findings indicate that the Internet influences not only information availability for export performance but also business relationships generally thought to be face to face interactions in nature.
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|Item Type:||Conference Paper|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Management (incl. Strategy and Customer Relations) (150503)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2013 [please consult the author]|
|Deposited On:||22 Jan 2013 03:43|
|Last Modified:||22 Jan 2013 17:26|
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