Mobile social tool for supporting responsible drinking in yourng women

Lee, Launa Li-Yan, Ren, Jiayong, & Tjondronegoro, Dian (2012) Mobile social tool for supporting responsible drinking in yourng women. In Khalil, Ismail (Ed.) Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia MoMM '12, ACM Digital Library, Bali, Indonesia, pp. 9-12.

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Binge drinking is an important issue in Australia and worldwide. Existing studies have shown that mobile tools provide an effective method to self-monitor drink sessions, whereas social tool such as Facebook, can be used to construct social drinker identity (thus normalizing binge drinking), but if used among a peer-support that promotes the importance of responsible drinking, it potentially can be effective in moderating alcohol consumption. To combine mobile and social tool approaches, the study involves two complementary and largely qualitative studies to inform a novel design of an engaging mobile social tool for supporting responsible drinking among young women: (1) a survey of literature and mobile tools on alcohol related studies and interventions; (2) an in-depth focus group interview among young women aged 18 to 24. The results and discussions provide some valuable insights for future research and development in the field.

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ID Code: 56600
Item Type: Conference Paper
Refereed: Yes
Keywords: Mobile tool, Responsible drinking, Young women
DOI: 10.1145/2428955.2428964
ISBN: 9781450313070
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2012 ACM
Deposited On: 23 Jan 2013 02:32
Last Modified: 12 Jun 2013 15:28

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