Gender and Leader Effects in the 2010 Australian Election

Denemark, David, Ward, Ian, & Bean, Clive S. (2012) Gender and Leader Effects in the 2010 Australian Election. Australian Journal of Political Science, 47(4), pp. 563-578.

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The impact of voters’ gender on leader evaluations in parliamentary systems has been largely unexplored, while the impact of female leaders on voter attitudes and preferences remains to be fully established. This paper uses Julia Gillard’s historic candidacy in the 2010 Australian federal election to explore how voters evaluated Australia’s first female prime minister, and to test the impact of their assessments on vote choice. The authors also examine whether Gillard’s high-profile candidacy affected women’s levels of political interest, awareness and engagement in what had been largely a ‘man’s game’. Their findings confirm that Gillard enjoyed a gender-affinity effect in 2010 in terms of both leader evaluations and vote choice, and women’s political engagement was significantly affected by the Gillard candidacy.

Impact and interest:

8 citations in Scopus
8 citations in Web of Science®
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ID Code: 57445
Item Type: Journal Article
Refereed: Yes
Keywords: Leader effects, Gender, 2010 Australian election
DOI: 10.1080/10361146.2012.731485
ISSN: 1363-030X
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLITICAL SCIENCE (160600) > Australian Government and Politics (160601)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2012 Routledge.
Deposited On: 22 Feb 2013 00:29
Last Modified: 09 Dec 2013 07:06

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