Inside the pleasure dome : cultural tourism on Australia’s Gold Coast

Carson, Susan Jane (2013) Inside the pleasure dome : cultural tourism on Australia’s Gold Coast. In Bourdeau, Laurent, Marcotte, Pascale, & Saidi, Mohamed Habib (Eds.) Proceedings of the International Conference Tourism, Roads and Cultural Itineraries : Meaning, Memory and Development, University of Laval Press, Quebec City, Canada, pp. 137-147.

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Abstract

The City of the Gold Coast in Queensland, Australia, will host the Commonwealth Games in 2018. In advance of the Games, the City is beginning to reposition the traditional marketing programs that were based around the four S’s- ‘sun, sand, surf and sex.’ There is a new emphasis on urban sophistication, sport, science, education and the environment. At the same time, local communities are asking for renewed attention to residential issues, particularly relating to recognising the importance of culture to the region. In this paper I explore the development of integrated computer technologies (ICTs) as a way of linking tourism, culture and place in the experience economy of the Gold Coast. The discussion is framed by theories of the post-tourist, contemporary cultural tourism and the role of mobile technologies, and the figure of the ‘referential tourist.’ An examination of stakeholder responses to changing business and social frameworks on the Gold Coast shows how discussions about a range of issues coalesce around cultural tourism. Local communities have the opportunity to engage with the new tourist as they move quickly between leisure and cultural experiences, at once connected to tourist expectations but increasingly self-directed. The Surfers Paradise Nights campaign, which is based around social media, is a case in point. This campaign aims to interest visitors in becoming a part of a familiar third place, an online space, but one that will sustain an emotive connection to the physical location and events. The paper also draws on research carried out in Brisbane, Queensland, in relation to building connections between place and culture on designated, self-directed journeys via iPhone technology. Participant responses indicate the importance of narrative to developing cultural frameworks.

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ID Code: 57580
Item Type: Conference Paper
Refereed: Yes
Keywords: Tourism, Australia, Gold Coast, Cultural Tourism, Digital
ISBN: 9782763717890
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Cultural Studies not elsewhere classified (200299)
Divisions: Past > Schools > Creative Writing & Literary Studies
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2012 Presses de l'Université Laval
Copyright Statement: All rights reserved. No reproduction, copy or transmission of this publication may be made without permission of Presses de l'Universite Laval.
Deposited On: 25 Feb 2013 02:25
Last Modified: 10 Aug 2016 01:51

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