Cultural influences on strategic communication

Johnston, Kim A. & Everett, James. L (2015) Cultural influences on strategic communication. In Holtzhausen, Derina & Zerfass, Ansgar (Eds.) The Routledge Handbook of Strategic Communication. Routledge, pp. 157-171.

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Abstract

This chapter explores a cultural perspective on the development of strategic communication. It identifies cultural influences on organizational knowledge structures and the work of cultural schema on organizational processes of environmental interpretation. It describes the implications of the structures and processes for strategic communication. The chapter documents that strategic communication may reflect outcomes of cultural selection acting in the knowledge system of an organization as much as it reflects empirical imperatives of the external social environment.

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ID Code: 57680
Item Type: Book Chapter
Keywords: Strategic communication, organizational culture, cultural selection, public relations, internal communication
ISBN: 9780415530019
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > OTHER COMMERCE MANAGEMENT TOURISM AND SERVICES (159900) > Commerce Management Tourism and Services not elsewhere classified (159999)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2014 Taylor & Francis
Deposited On: 28 Feb 2013 04:13
Last Modified: 14 Dec 2015 04:30

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