Cultural influences on strategic communication
Johnston, Kim A. & Everett, James. L (2015) Cultural influences on strategic communication. In Holtzhausen, Derina & Zerfass, Ansgar (Eds.) The Routledge Handbook of Strategic Communication. Routledge, pp. 157-171.
This chapter explores a cultural perspective on the development of strategic communication. It identifies cultural influences on organizational knowledge structures and the work of cultural schema on organizational processes of environmental interpretation. It describes the implications of the structures and processes for strategic communication. The chapter documents that strategic communication may reflect outcomes of cultural selection acting in the knowledge system of an organization as much as it reflects empirical imperatives of the external social environment.
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|Item Type:||Book Chapter|
|Keywords:||Strategic communication, organizational culture, cultural selection, public relations, internal communication|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing not elsewhere classified (150599)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > OTHER COMMERCE MANAGEMENT TOURISM AND SERVICES (159900) > Commerce Management Tourism and Services not elsewhere classified (159999)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2014 Taylor & Francis|
|Deposited On:||28 Feb 2013 04:13|
|Last Modified:||14 Dec 2015 04:30|
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