Experience sharing

Chen, Tom, Drennan, Judy, & Andrews, Lynda (2012) Experience sharing. Journal of Marketing Management, 28(13-14), pp. 1535-1552.

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This conceptual paper continues the dialogue advancing the understanding of co-creation of value aligned to the actor-to-actor worldview (Vargo & Lusch, 2011), and builds on the work of Grönroos (2011) and Ramaswamy (2011). We introduce an effort-centric lens that interprets value as embedded in experience that is derived from individual efforts expended in co-creation processes. We conceptualise experience sharing' as a value creation effort for the direct benefit of others,value-in-experience' as an effort-based meaning of value creation, and value initiators' as actors who performexperience sharing'. In turn, we put forward an integrated framework to expand our understanding of `co-creative' interpretation of service provision.

Impact and interest:

15 citations in Scopus
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213 since deposited on 28 Feb 2013
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ID Code: 57703
Item Type: Journal Article
Refereed: Yes
DOI: 10.1080/0267257X.2012.736876
ISSN: 1472-1376
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2012 Routledge
Copyright Statement: This is a preprint of an article submitted for consideration in the Journal of Marketing Management © 2012 [copyright Taylor & Francis]; Journal of Marketing Management is available online at: www.tandfonline.com
Deposited On: 28 Feb 2013 23:07
Last Modified: 09 Jun 2014 20:31

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