A boy and his toys : technology and gadgetry in the James Bond films

Nitins, Tanya L. (2010) A boy and his toys : technology and gadgetry in the James Bond films. In Weiner, Rob, Whitfield, B.Lynn, & Becker, Jack (Eds.) James Bond in World and Popular Culture : The Films are not Enough. Cambridge Scholars Publishing, Newcastle upon Tyne (UK), pp. 445-458.

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This chapter provides an indepth examination of the history of product placement in the James Bond film series, specifically focusing on the emergence of technology and gadgetry in the series and the impact this had on the number and types of products that were placed in the films.

Impact and interest:

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ID Code: 57857
Item Type: Book Chapter
Keywords: James Bond, Product Placement, Technology
ISBN: 9781443822893
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2010 Cambridge Scholars Publishing
Deposited On: 07 Mar 2013 02:35
Last Modified: 06 Mar 2016 02:13

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