SnowSports interactive a global start-up's challenges

Taylor, Marilyn, Yang, Xiaohua, & Mardiasmo, Diaswati (2014) SnowSports interactive a global start-up's challenges. In Peng, Mike W. (Ed.) Global Strategy [3rd ed.]. South-Western, Cengage Learning, Mason, Ohio, pp. 431-435.

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A case study based on the experiences of (at the time of writing) Brisbane-based start-up SnowSports Interactive and their plans for global expansion. This case study questions whether SnowSports interactive is ready for global expansion, and if so which country should be its primary target? Once a country has been chosen, how should SnowSports approach and enter the market?

This case study prompts business (in particular international business students) to consider a company's readiness in entering a global market, utlising evaluating tools in a wide range of discipline - product, human resources, capital, busines strategy. Furthermore students are asked to match SnowSports' unique characteristics with a country and an entry strategy. Ability to answer questions posed in this case study will demonstrate high level understanding in entrepreneurship and innovation, international business strategy, and cultural awareness; and demonstrate ability in theoretical and framework application

Impact and interest:

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ID Code: 57975
Item Type: Book Chapter
Keywords: snow sports, global expansion, global strategy , international business strategy
ISBN: 9781133964612
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > International Business (150308)
Australian and New Zealand Standard Research Classification > LAW AND LEGAL STUDIES (180000) > LAW (180100) > International Law (excl. International Trade Law) (180116)
Divisions: Current > QUT Faculties and Divisions > Faculty of Law
Current > Schools > School of Law
Deposited On: 11 Mar 2013 00:21
Last Modified: 10 Mar 2015 01:48

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