Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions

Pike, Steven D. & Ryan, Chris A. (2003) Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions. In Scott, Noel R. & Braithwaite, Richard W. (Eds.) The Council for Australia University and Hospitality Education Conference, CAUTHE, Southern Cross University, Coffs Harbour, NSW.


Although there has been exponential growth in the number of studies of destination image appearing in the tourism literature, few have addressed the role of affective perceptions. This paper analyses the market positions held by a competitive set of destinations, through a comparison of cognitive, affective and conative perceptions. Cognitive perceptions were measured by trialling a factor analytic adaptation of importance-performance analysis. Affective perceptions were measured using an affective response grid. The alignment of the results from these techniques identified leadership positions held by two quite different destinations on two quite different dimensions of short break destination attractiveness.

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195 since deposited on 11 Mar 2013
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ID Code: 58041
Item Type: Conference Paper
Refereed: Yes
ISBN: 1863844899
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2003 [please consult the author]
Deposited On: 11 Mar 2013 23:29
Last Modified: 12 Mar 2013 21:24

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