100% pure New Zealand

Pike, S.D. (2007) 100% pure New Zealand. In Lukas, B., Hair, J.F., Bush, R.P., & Ortinau, D.J. (Eds.) Marketing Research. McGraw Hill, Sydney.

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Abstract

Tourism New Zealand (TNZ) is the national tourism office responsible for coordinating international marketing of New Zealand as a tourism destination (see www.newzealand.com ). Typical of most destination marketing organisations (DMO), TNZ is funded by government to work with the private sector in an effort to improve the financial viability of the tourism industry. A competitive tourism industry can provide a number of economic and socio-cultural benefits to a community, such as increased job opportunities and lower unemployment, new amenities and attractions, and revival of indigenous culture.

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ID Code: 58042
Item Type: Book Chapter
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 11 Mar 2013 02:07
Last Modified: 14 Dec 2015 07:01

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