Towards more systematic Twitter analysis : metrics for tweeting activities

Bruns, Axel & Stieglitz, Stefan (2013) Towards more systematic Twitter analysis : metrics for tweeting activities. International Journal of Social Research Methodology, 16(2), pp. 91-108.

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Abstract

Twitter is an important and influential social media platform, but much research into its uses remains centred around isolated cases – e.g. of events in political communication, crisis communication, or popular culture, often coordinated by shared hashtags (brief keywords, prefixed with the symbol ‘#’). In particular, a lack of standard metrics for comparing communicative patterns across cases prevents researchers from developing a more comprehensive perspective on the diverse, sometimes crucial roles which hashtags play in Twitter-based communication. We address this problem by outlining a catalogue of widely applicable, standardised metrics for analysing Twitter-based communication, with particular focus on hashtagged exchanges. We also point to potential uses for such metrics, presenting an indication of what broader comparisons of diverse cases can achieve.

Impact and interest:

46 citations in Scopus
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24 citations in Web of Science®

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ID Code: 58132
Item Type: Journal Article
Refereed: Yes
Keywords: Twitter, social media, hashtags, metrics, communicative exchanges
DOI: 10.1080/13645579.2012.756095
ISSN: 1364-5579
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > School of Media, Entertainment & Creative Arts
Funding:
Copyright Owner: Copyright 2013 Taylor & Francis
Copyright Statement: This is a preprint of an article submitted for consideration in the International Journal of Social Research Methodology © 2013 [copyright Taylor & Francis]; International Journal of Social Research Methodology is available online at: www.tandfonline.com
Deposited On: 13 Mar 2013 03:22
Last Modified: 17 Jun 2015 08:36

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