Towards more systematic Twitter analysis : metrics for tweeting activities
Bruns, Axel & Stieglitz, Stefan (2013) Towards more systematic Twitter analysis : metrics for tweeting activities. International Journal of Social Research Methodology, 16(2), pp. 91-108.
Twitter is an important and influential social media platform, but much research into its uses remains centred around isolated cases – e.g. of events in political communication, crisis communication, or popular culture, often coordinated by shared hashtags (brief keywords, prefixed with the symbol ‘#’). In particular, a lack of standard metrics for comparing communicative patterns across cases prevents researchers from developing a more comprehensive perspective on the diverse, sometimes crucial roles which hashtags play in Twitter-based communication. We address this problem by outlining a catalogue of widely applicable, standardised metrics for analysing Twitter-based communication, with particular focus on hashtagged exchanges. We also point to potential uses for such metrics, presenting an indication of what broader comparisons of diverse cases can achieve.
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|Item Type:||Journal Article|
|Keywords:||Twitter, social media, hashtags, metrics, communicative exchanges|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Studies (200101)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication Technology and Digital Media Studies (200102)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
|Divisions:||Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > School of Media, Entertainment & Creative Arts
|Copyright Owner:||Copyright 2013 Taylor & Francis|
|Copyright Statement:||This is a preprint of an article submitted for consideration in the International Journal of Social Research Methodology © 2013 [copyright Taylor & Francis]; International Journal of Social Research Methodology is available online at: www.tandfonline.com|
|Deposited On:||13 Mar 2013 03:22|
|Last Modified:||17 Jun 2015 08:36|
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