Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study

Andrews, Lynda, Cacho-Elizondo, Silvia, Drennan, Judy, & Tossan, Vessélina (2013) Consumer acceptance of an SMS-assisted smoking cessation intervention : a multicountry study. Health Marketing Quarterly, 30(1), pp. 47-62.

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This study assesses smokers' perceptions, motivations, and intentions towards using an SMS-assisted smoking cessation intervention in Australia, France, and Mexico through an extended technology acceptance model with mediating variables. Data was collected through online surveys. Results show that perceived usefulness and vicarious innovativeness predict use intentions for all three countries. Perceived ease of use is significant only for Mexico. Subjective norms are significant only for Mexico and Australia. Perceived monetary value and perceived annoyance are significant mediating variables for all three countries, whereas perceived enjoyment is significant only for Mexico and Australia. These results contribute to theory and practice.

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6 citations in Scopus
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ID Code: 58606
Item Type: Journal Article
Refereed: Yes
Keywords: m-health, mobile phones, technology acceptance model (TAM), smoking cessation, multicountry research
DOI: 10.1080/07359683.2013.758015
ISSN: 1545-0864
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 Routledge
Copyright Statement: This is a preprint of an article submitted for consideration in the Health Marketing Quarterly © 2013[copyright Taylor & Francis]; Health Marketing Quarterly is available online at:
Deposited On: 25 Mar 2013 01:15
Last Modified: 03 Jun 2014 01:34

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