Determinants of place identity and dependence : the case of international tourism in Tanzania
Mlozi, Shogo, Pesamaa, Ossi, Haahti, Antti, & Salunke, Sandeep (2012) Determinants of place identity and dependence : the case of international tourism in Tanzania. Tourism, Culture and Communication, 12(2), pp. 97-114.
This research examines the effects of expectation (perceived attractiveness) on satisfaction, place identity, and place dependence. Place identity and place dependence are viewed as relational components of choice and relate to deeper needs. This study proposes that these two relational components depend on transactional expectations, which are emergent and determined by past experiences and visitor goals.
In a theoretically elaborated and tested Structural Equation Model (SEM) this study assumes that these relationships vary according to intentions to return. The study addresses the conditions under which loyalty intentions influence the deeper place attachments (place identity and place dependence) that visitors associate with attractive cultural and natural destinations.
The model is tested on a sample of 504 international tourists visiting Tanzania during fall 2010, and explains 59% of variance in the predicted dependent variables. The results are linked to a discussion on loyalty programs.
Impact and interest:
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|Item Type:||Journal Article|
|Keywords:||Expectation, Satisfaction, Place Identity, Place Dependence|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Impacts of Tourism (150601)|
|Divisions:||Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
|Deposited On:||03 Apr 2013 05:38|
|Last Modified:||12 Jun 2013 15:40|
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