Pricing approaches in the construction industry
Akintoye, Akintola S. & Skitmore, Martin (1992) Pricing approaches in the construction industry. Industrial Marketing Management, 21(4), pp. 311-318.
Contractors have to bid competitively for most of their work and at the same time deal with the risks and uncertainties connected with bid submission. This article examines the factors involved in tender pricing and how they interrelate. From this, a conceptual model of contractors’ pricing strategy is developed.
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|Item Type:||Journal Article|
|Keywords:||Tender Processing, Contractors, Pricing, Pricing Strategy|
|Divisions:||Current > Schools > School of Civil Engineering & Built Environment
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Copyright Owner:||Copyright 1992 Elsevier|
|Copyright Statement:||This is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, [VOL 21, ISSUE 4, (1992)] DOI: 10.1016/0019-8501(92)90040-Z|
|Deposited On:||04 Apr 2013 00:32|
|Last Modified:||04 Apr 2013 01:23|
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