Explaining Pathe's global dominance in the pre-Hollywood film industry

Silver, Jon (2009) Explaining Pathe's global dominance in the pre-Hollywood film industry. In Flew, Terry, Gu, Xin, Hussey-Smith, Kelly, Swift, Adam Glen, & Tsai, Mimi (Eds.) Communication, Creativity and Global Citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009, Australian and New Zealand Communication Association, Queensland University of Technology, Creative Industries Precinct, Kelvin Grove, Brisbane, Australia.


For almost a decade before Hollywood existed, French firm Pathe towered over the early film industry with estimates of its share of all films sold around the world varying between 50-70%. This paper analyses Pathe’s rise to market leadership by applying a theoretical framework drawn from the business literature on causes of industry dominance, that provides insights into how firms acquire and maintain market dominance. This paper uses evidence presented by film historians to argue that Pathe “fits” the expected theoretical model of the dominant firm because it had a marketing orientation, used an effective quality- based competitive strategy and possessed the six critical strategic marketing capabilities that business research shows enable the best performing firms to consistently outperform rivals.

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ID Code: 59166
Item Type: Conference Paper
Refereed: No
Divisions: Current > Research Centres > ARC Centre of Excellence for Creative Industries and Innovation
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2009 Please consult the author.
Deposited On: 18 Apr 2013 01:17
Last Modified: 16 Oct 2016 03:45

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