Improving the Effectiveness of Fundraising and Alumni Programs using International Benchmarks

McDiarmid, Daniel C. (2006) Improving the Effectiveness of Fundraising and Alumni Programs using International Benchmarks. [Working Paper]


Background Educational institutions are making increasing investments in fundraising and alumni relations and hoping to receive a return on their investment, as has been the case in other countries, most notably the United States of America. In Australia, where educational institutions are highly regulated, there are few restrictions that apply to fundraising or alumni relations which provides a lot if freedom for individual institutions to choose their fundraising and alumni strategies and activities, but there is little information about their effectiveness which they can use for decision-making.

Measuring Educational institutions, particularly at the tertiary level have benefited from in-country comparisons on fundraising and alumni relations activities and results in the USA and the United Kingdom for several years. Our institutions do not have the benefit of this information.

The benefits of comparisons between institutions are that activities and results can be compared, helping to identify effective practice. Measuring all educational levels will enable different performance to be identified and scrutinised. Comparing the institutions of two nations will enable commentary on the two different educational and philanthropic environments.

In the first instance this survey will provide baseline data. In future years, trends can be observed and the impact of influential factors measured. Ongoing comparison between institutions of two countries has the potential to measure the impact of legislative or other changes that are made in one of the countries.

Impact and interest:

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ID Code: 5985
Item Type: Working Paper
Refereed: No
Additional URLs:
Keywords: education, tertiary institutions, benchmarking, fundraising, alumni relations, university, Australia, New Zealand
ISBN: 1741071453
Subjects: Australian and New Zealand Standard Research Classification > EDUCATION (130000) > SPECIALIST STUDIES IN EDUCATION (130300) > Educational Administration Management and Leadership (130304)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > ACCOUNTING AUDITING AND ACCOUNTABILITY (150100) > Accounting Auditing and Accountability not elsewhere classified (150199)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Current > Research Centres > Australian Centre for Philanthropy and Nonprofit Studies
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2006 QUT
Deposited On: 15 Jan 2007 00:00
Last Modified: 23 Sep 2015 00:06

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