Improving the Effectiveness of Fundraising and Alumni Programs using International Benchmarks
McDiarmid, Daniel C. (2006) Improving the Effectiveness of Fundraising and Alumni Programs using International Benchmarks. [Working Paper]
Educational institutions are making increasing investments in fundraising and alumni relations and hoping to receive a return on their investment, as has been the case in other countries, most notably the United States of America. In Australia, where educational institutions are highly regulated, there are few restrictions that apply to fundraising or alumni relations which provides a lot if freedom for individual institutions to choose their fundraising and alumni strategies and activities, but there is little information about their effectiveness which they can use for decision-making.
Educational institutions, particularly at the tertiary level have benefited from in-country comparisons on fundraising and alumni relations activities and results in the USA and the United Kingdom for several years. Our institutions do not have the benefit of this information.
The benefits of comparisons between institutions are that activities and results can be compared, helping to identify effective practice. Measuring all educational levels will enable different performance to be identified and scrutinised. Comparing the institutions of two nations will enable commentary on the two different educational and philanthropic environments.
In the first instance this survey will provide baseline data. In future years, trends can be observed and the impact of influential factors measured. Ongoing comparison between institutions of two countries has the potential to measure the impact of legislative or other changes that are made in one of the countries.
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