Advertising and integrated marketing communication (IMC) Australian style

Kerr, Gayle & Patti, Charles (2005) Advertising and integrated marketing communication (IMC) Australian style. Comunicazioni Sociali, 27(1), pp. 1-15.

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ID Code: 60012
Item Type: Journal Article
Refereed: No
Additional URLs:
ISSN: 2037-0415
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 20 May 2013 22:00
Last Modified: 01 Aug 2013 03:23

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