Tag-based interaction in online and mobile banking : a preliminary study of the effect on usability

Ravendran, Rajinesh, MacColl, Ian, & Docherty, Michael (2012) Tag-based interaction in online and mobile banking : a preliminary study of the effect on usability. In Proceedings of the 10th The 10th Asia Pacific Conference on Computer Human Interaction, ACM, Matsue-city, Shimane, Japan, pp. 35-40.

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In this paper we describe tag-based interaction afforded by a tag-based interface in online and mobile banking, and present our preliminary usability evaluation findings. We conducted a pilot usability study with a group of banking users by comparing the present 'conventional' interface and tag-based interface. The results show that participants perceive the tag-based interface as more usable in both online and mobile contexts. Participants also rated the tag-based interface better despite their unfamiliarity and perceived it as more user-friendly. Additionally, the results highlight that tag-based interaction is more effective in the mobile context especially to inexperienced mobile banking users. This in turn could have a positive effect on the adoption and acceptance of mobile banking in general and also specifically in Australia. We discuss our findings in more detail in the later sections of this paper and conclude with a discussion on future work.

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ID Code: 60029
Item Type: Conference Paper
Refereed: Yes
Keywords: Tags, Interaction, Banking, Usability, Customization, User satisfaction
DOI: 10.1145/2350046.2350056
ISBN: 9781450314961
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2012 ACM
Deposited On: 15 May 2013 22:37
Last Modified: 18 Jul 2017 14:02

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