Advertising and promotion : an integrated marketing communications perspective

Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2008) Advertising and promotion : an integrated marketing communications perspective. McGraw-Hill, Sydney.

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This text explores the area of advertising and promotion practice. It shows how real organisations coordinate the various elements of the promotional mix with other marketing activities."--Provided by publisher

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ID Code: 60183
Item Type: Book
Additional URLs:
ISBN: 9780074717660
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Deposited On: 23 May 2013 23:08
Last Modified: 25 Jul 2013 06:11

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