Advertising and promotion : an integrated marketing communications perspective
Belch, George E., Belch, Michael A., Kerr, Gayle F., & Powell, Irene (2008) Advertising and promotion : an integrated marketing communications perspective. McGraw-Hill, Sydney.
This text explores the area of advertising and promotion practice. It shows how real organisations coordinate the various elements of the promotional mix with other marketing activities."--Provided by publisher
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||23 May 2013 23:08|
|Last Modified:||25 Jul 2013 06:11|
Repository Staff Only: item control page