Celebrity Names/Brand Names : Nicole Kidman, Chanel No. 5 and Commodification

Delamoir, Jeannette & Nitins, Tanya (2006) Celebrity Names/Brand Names : Nicole Kidman, Chanel No. 5 and Commodification. In Walker-Gibbs, Bernadette & Knight, Bruce Allen (Eds.) Re-Visioning Research and Knowledge for the 21st Century. Post Pressed, Teneriffe, Qld, pp. 29-48.

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ID Code: 60277
Item Type: Book Chapter
Keywords: Product Placement, Commodification, Consumer Behaviour, Audiences
ISBN: 9871921214059
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2006 Post Pressed
Deposited On: 29 May 2013 05:25
Last Modified: 31 Jul 2013 22:04

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