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Media Consumption, Body Image and Thin Ideals in New Zealand Men and Women

Miller, Evonne & Halberstadt, J. (2005) Media Consumption, Body Image and Thin Ideals in New Zealand Men and Women. New Zealand Journal of Psychology, 34(3), pp. 189-195.

Abstract

This study investigated the relationships among awareness and internalisation of societal ideals, body perception and media consumption for young adult New Zealand men (n=62) and women (n=119) attending the University of Otago. This survey confirms that young New Zealand women, but not men, experience the body image dissatisfaction deemed normative for women living in Westernised cultures. Women, but not men, selected significantly smaller ideal figures than the figures they thought and felt their bodies looked like. Both men and women were equally aware of the importance society places on physical attractiveness and being thin, but women reported significantly greater internalisation of thinness norms. Total media consumption, which did not significantly differ as a function of gender, was correlated with increased awareness and internalisation of thinness ideals for both men and women but only predicted body perceptions in the latter. Overall, these results suggest that New Zealand women, but not men, are unhappy with their bodies and want to be thinner.

Impact and interest:

14 citations in Scopus
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8 citations in Web of Science®

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ID Code: 6062
Item Type: Journal Article
Additional URLs:
Keywords: media, body image, body satisfaction
ISSN: 0112-109X
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > Research Centres > Centre for Social Change Research
Past > QUT Faculties & Divisions > QUT Carseldine - Humanities & Human Services
Copyright Owner: Copyright 2005 New Zealand Psychological Society
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 07 Feb 2007
Last Modified: 29 Feb 2012 23:15

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