Changing tastes in food media : a study of recipe sharing traditions in the food blogging community

Lofgren, Jennifer Mary (2013) Changing tastes in food media : a study of recipe sharing traditions in the food blogging community. Masters by Research thesis, Queensland University of Technology.


Food is inherently cultural yet traditionally overlooked in many disciplines as a topic worthy of serious investigation. This thesis investigates how food, as a topic of interest, is thriving in an online environment through recipe sharing on food blogs. It applies an ethnographic approach to online community studies, providing a rich description of the food blogging community. The thesis demonstrates how the food blogging can be seen as a community. Through a case study focusing on a one recipe shared across many blogs, it also examines the community in action.

As the community has grown, it has become more complex, structured and diverse. The thesis examines its evolution and the response of food-related media and other industries to food blogging. The nature of the food blogging community reflects the cultural and social nature of food and the ongoing evolution of recipe sharing through food-related media. Food blogs provide an insight into the eating habits of ‘ordinary’ people, in a more broad-based manner than traditional food-related media such as cookbooks. Beyond this, food blogs are part of wider cultural trends towards DIY, and provide a useful example of the ongoing transformation of food-related media, food culture, and indeed, culture more broadly.

Impact and interest:

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ID Code: 60826
Item Type: QUT Thesis (Masters by Research)
Supervisor: Bruns, Axel & Choi, Jaz Hee-jeong
Keywords: food, food blog, blogging, online community, internet, online, recipes, cookbooks, food media, food-related media, recipe sharing, food culture, community, participatory culture
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Institution: Queensland University of Technology
Deposited On: 17 Jun 2013 01:47
Last Modified: 21 Jun 2017 14:47

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