A conversation approach to business model innovation

Howard, Zaana (2012) A conversation approach to business model innovation. In Participatory Innovation Conference (PIN-C 2012), 12-14 January 2012, Melbourne, Victoria, Australia.

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Sense making through conversation plays a key role in channelling and furthering participatory business model innovation. The designer as facilitator, with conversation as a core tool, is an emerging area of interest within the design research literature. This paper will discuss preliminary findings of a case study of Second Road, a strategy and innovation consultancy that employed a design thinking approach and conversational methods to redesign a client’s business development model. Through this study conversation based co-creation emerged as the primary method for participatory innovation.

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ID Code: 61217
Item Type: Conference Paper
Refereed: Yes
Keywords: design thinking, business model innovation, participatory innovation, co-design
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300)
Divisions: Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2012 the author.
Deposited On: 12 Jul 2013 00:23
Last Modified: 15 Jul 2013 19:43

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