Emotionate : an emerging research agenda

Straker, Karla & Wrigley, Cara (2013) Emotionate : an emerging research agenda. In Sugiyama, Kazuo (Ed.) Proceedings of the 5th International Congress of IASDR : Consilience and Innovation in Design, International Association of Societies of Design Research (IASDR), Tokyo, Japan, pp. 5986-5990.


The creation of value through emotion has been previously explored through product design, marketing and consumer hedonics. While the notion of value creation is an important driver in business model generation, understanding what the customer honestly values and why, also needs to be considered. However, the role of emotion as a source of innovation, spanning business model creation to customer experience is not yet well understood. This research investigates how the inclusion of emotion will impact the design of a business model and business operations. A brief overview of relevant literature, the research gap and question, along with the future direction of this research is discussed in this paper.

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ID Code: 61382
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Emotion, Innovation, Value Creation, Business model design
ISBN: 9784998077640
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2013 5th International Congress of IASDR 2013
Deposited On: 16 Jul 2013 02:07
Last Modified: 09 Jul 2017 18:44

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