Educating the ‘Design Innovation Catalyst’ for change

Wrigley, Cara (2013) Educating the ‘Design Innovation Catalyst’ for change. In Sugiyama, Kazuo (Ed.) Consilience and Innovation in Design Proceedings and Program vol. 1, Shibaura Institute of Technology, Tokyo, Japan, pp. 3547-3557.

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Conventionally, design has played a compartmental role in the innovation process within most conservative companies around the world. Generally, companies have focused on the product design execution or the manufacturing and production arenas, and in some instances design is seen as merely a stylistic afterthought. Gradually, design is being regarded as a dynamic and central tactical business resource and consequently organisations globally look to design to help them innovate, differentiate and compete in a changing economic climate. Considering this, the question is raised; how can the specific knowledge and skills of designers be better articulated, understood, implemented and valued as a core component of strategic innovation in businesses? In seeking to answer this question, this paper proposes the new frontier of the design profession coined the ‘Design Innovation Catalyst’. This paper outlines the role of the new design professional and discusses the subsequent implications for design education. Furthermore, questions surrounding how designers will develop these new capabilities and how the design led innovation framework in application can contribute to the future of design will also be presented. It is anticipated that the findings from this research will help to better equip designers to enable them to play a more central role in business and strategic innovation now and in the future.

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ID Code: 61383
Item Type: Conference Paper
Refereed: Yes
Keywords: Design Education, Design Innovation Catalyst, Design Facilitation, HERN
ISBN: 9784998077633
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2013 Please consult the authors.
Deposited On: 16 Jul 2013 01:20
Last Modified: 19 Aug 2016 00:17

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