Going offline : An exploratory cultural artifact analysis of an internet dating site's development trajectories

Fletcher, Gordon & Light, Ben (2007) Going offline : An exploratory cultural artifact analysis of an internet dating site's development trajectories. International Journal of Information Management, 27(6), pp. 422-431.

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In this study we develop a theorization of an Internet dating site as a cultural artifact. The site, Gaydar, is targeted at gay men. We argue that contemporary received representations of their sexuality figure heavily in the site’s focus by providing a cultural logic for the apparent ad hoc development trajectories of its varied commercial and non-­‐commercial services. More specifically, we suggest that the growing sets of services related to the website are heavily enmeshed within current social practices and meanings. These practices and meanings are, in turn, shaped by the interactions and preferences of a variety of diverse groups involved in what is routinely seen within the mainstream literature as a singularly specific sexuality and cultural project. Thus, we attend to two areas – the influence of the various social engagements associated with Gaydar together with the further extension of its trajectory ‘beyond the web’. Through the case of Gaydar, we contribute a study that recognizes the need for attention to sexuality in information systems research and one which illustrates sexuality as a pivotal aspect of culture. We also draw from anthropology to theorize ICTs as cultural artifacts and provide insights into the contemporary phenomena of ICT enabled social networking.

Impact and interest:

9 citations in Scopus
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3 citations in Web of Science®

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ID Code: 61495
Item Type: Journal Article
Refereed: Yes
Keywords: Culture, Internet dating, Social networking, Gaydar, Sexuality
DOI: 10.1016/j.ijinfomgt.2007.08.001
ISSN: 0268-4012
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2007 Elsevier Ltd. All rights reserved.
Copyright Statement: NOTICE: this is the author’s version of a work that was accepted for publication in International Journal of Information Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Information Management, [VOL 27, ISSUE 6, (2007)] http://dx.doi.org/10.1016/j.ijinfomgt.2007.08.001
Deposited On: 21 Jul 2013 23:11
Last Modified: 29 Jul 2016 04:52

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