Consumers' behavioural responses toward technology-based social products

Schuster, Lisa (2013) Consumers' behavioural responses toward technology-based social products. PhD thesis, Queensland University of Technology.

Abstract

This thesis examined the determinants of consumers’ use of emerging mental health services delivered via mobile phone technology, which promise to provide cost-effective psychotherapeutic support where and when needed. It builds on the Model of Goal-Directed Behaviour by recognising the role that competition between behavioural alternatives plays in influencing consumers’ decision to use these services. The research employed a three-study, mixed-methodological approach.

Impact and interest:

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763 since deposited on 23 Aug 2013
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ID Code: 62030
Item Type: QUT Thesis (PhD)
Supervisor: Drennan, Judy & Lings, Ian
Keywords: Social marketing, Technology-based self-services, Self-service technology, Model of Goal-Directed Behaviour, Competition, mHealth, Mobile phone, Mental health
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Institution: Queensland University of Technology
Deposited On: 23 Aug 2013 05:27
Last Modified: 03 Sep 2015 04:48

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