New television, globalisation, and the East Asian cultural imagination
Keane, Michael A., Fung, Anthony Y. H., & Moran, Albert (2007) New television, globalisation, and the East Asian cultural imagination. Hong Kong University Press, Hong Kong.
Challenging assumptions that have underpinned critiques of globalization and combining cultural theory with media industry analysis, Keane, Fung and Moran give a groundbreaking account of the evolution of television in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. In this first comprehensive study of television program adaptation across cultures, the authors argue that adaptation, transfer, and recycling of content are multiplying to the point of marginalising other economic and cultural practices. This is happening in television, but also in many other media and related areas of cultural production. Looking at China, Hong Kong, Japan, Korea and Taiwan, this study details practices that are variously referred to as formatting, franchising, imitation, adaptation, hybridity, bricolage, and even emulation. The authors show that significant re-modelling of local TV production practices occur when adaptation is genuinely responsive to local values. Examples of East Asian format adaptations include Survivor, Who Wants to be a Millionaire?, The Weakest Link, Coronation Street, and Idol. The book offers alternatives models of media flow that demonstrate how Hollywood is losing its global grip. It deals with the history of the TV format trade, a movement that has coincided with the rise of alternative centres of television production and distribution outside the US.
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|Keywords:||television formats, genres, reality TV, Asia|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Arts and Cultural Policy (160502)
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
|Copyright Owner:||Copyright 2007 Hong Kong University Press|
|Deposited On:||14 Feb 2007|
|Last Modified:||29 Feb 2012 13:40|
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