A gender comparison of food shopper typologies
Mortimer, Gary (2013) A gender comparison of food shopper typologies. Journal of International Food & Agribusiness Marketing, 25(4), pp. 267-286.
This research segments male and female food shoppers based on store and product attribute evaluations, enjoyment, planning, and shopping responsibility. A rich profile for each segment is developed from a sample of 580 primary food shoppers. Gender comparisons are operationalized and these developed food shopper typologies are contrasted against earlier works. Factor analysis, cluster analysis, and ANOVA were employed to develop specific segments of shoppers. This is the first study to identify specific groups of male food shoppers and contrast these to traditional female shoppers and earlier typographical works. The research provides the basis for further cross-cultural, cross-contextual comparative studies.
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|Item Type:||Journal Article|
|Keywords:||supermarkets, food shopping, male shoppers, cluster analysis, segmentation|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2013 Routledge|
|Copyright Statement:||This is an Author's Accepted Manuscript of an article published in Mortimer, Gary (2013) A gender comparison of food shopper typologies. Journal of International Food & Agribusiness Marketing, 25(4), pp. 267-286.|
|Deposited On:||02 Sep 2013 23:45|
|Last Modified:||03 Sep 2014 18:58|
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