A gender comparison of food shopper typologies

Mortimer, Gary (2013) A gender comparison of food shopper typologies. Journal of International Food & Agribusiness Marketing, 25(4), pp. 267-286.

View at publisher

Abstract

This research segments male and female food shoppers based on store and product attribute evaluations, enjoyment, planning, and shopping responsibility. A rich profile for each segment is developed from a sample of 580 primary food shoppers. Gender comparisons are operationalized and these developed food shopper typologies are contrasted against earlier works. Factor analysis, cluster analysis, and ANOVA were employed to develop specific segments of shoppers. This is the first study to identify specific groups of male food shoppers and contrast these to traditional female shoppers and earlier typographical works. The research provides the basis for further cross-cultural, cross-contextual comparative studies.

Impact and interest:

0 citations in Scopus
Search Google Scholar™

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

80 since deposited on 02 Sep 2013
33 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 62096
Item Type: Journal Article
Refereed: Yes
Keywords: supermarkets, food shopping, male shoppers, cluster analysis, segmentation
DOI: 10.1080/08974438.2013.728513
ISSN: 1528-6983
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 Routledge
Copyright Statement: This is an Author's Accepted Manuscript of an article published in Mortimer, Gary (2013) A gender comparison of food shopper typologies. Journal of International Food & Agribusiness Marketing, 25(4), pp. 267-286.
Deposited On: 02 Sep 2013 23:45
Last Modified: 03 Sep 2014 18:58

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page