Created in China: the great new leap forward
Keane, Michael A. (2007) Created in China: the great new leap forward. Media Culture and Social Change in Asia. Routledge, London, United Kingdom.
Created in China: the Great New Leap Forward is about China's creative economy—and how television, animation, advertising, design, publishing and digital games are reshaping traditional understanding of culture. Since the 1950s China has endeavoured to catch-up with advanced Western economies. 'Made in China' is one approach to global competitiveness. But a focus on manufacturing and productivity is impeding innovation. China imports creativity and worries about its 'cultural exports deficit'. In the cultural sector Chinese audiences are attracted to Korean, Taiwanese, and Japanese culture, as well as Hollywood cinema.
This book provides a fresh look looks at China's move up the global value chain. It argues that while government and (most) citizens would prefer to associate with the nationalistic, but unrealized 'created in China' brand, widespread structural reforms are necessary to release creative potential. Innovation policy in China has recently acknowledged these problems. The book examines how new ways of managing cultural assets can renovate largely non-competitive Chinese cultural industries. Together with a history of cultural commerce in China, the book details developments in new creative industries and provides the international context for creative cluster policy in Beijing and Shanghai.
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|Additional Information:||For more information about this book please refer to the publisher's website (link above) or contact the author : email@example.com|
|Keywords:||China, creative industries, innovation|
|Subjects:||Australian and New Zealand Standard Research Classification > STUDIES IN HUMAN SOCIETY (160000) > POLICY AND ADMINISTRATION (160500) > Arts and Cultural Policy (160502)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Copyright Owner:||Copyright 2007 Routledge|
|Deposited On:||14 Feb 2007|
|Last Modified:||29 Feb 2012 23:40|
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