A revolution in television and a great leap forward for innovation? China in the global television format business
Keane, Michael A. (2004) A revolution in television and a great leap forward for innovation? China in the global television format business. In Moran, Albert & Keane, Michael A. (Eds.) Television across Asia : television industries, programme formats and globalization. Routledge, United Kingdom, London, pp. 88-104.
In describing the state of play of television formats in China in this chapter I will therefore look at how formats have assumed an important development role. To illustrate the changing television environment in the context of formatting I use the concepts of mimetic isomorphism and R&D. These two ideas capture two sides of format activity in China today. Isomorphism refers to the tendency of producers to mimic and even clone without due consideration of market flooding while R&D describes how the format process contributes to 'know-how' and ideas, which are developed either internally within the organization or transferred from outside the system. As might be expected, the sheer scale and rapid expansion of China's format activity makes any pretence of comprehensive mapping futile. What I will endeavour to do in this chapter however is to present a snapshot of format activity through several genres that have been amenable to licensing or cloning. They include game shows, children's television, soap operas, and reality television.
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|Item Type:||Book Chapter|
|Keywords:||TV formats, Asia|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)|
|Divisions:||Current > QUT Faculties and Divisions > Creative Industries Faculty|
|Copyright Owner:||Copyright 2004 Routledge|
|Deposited On:||14 Feb 2007 00:00|
|Last Modified:||29 Feb 2012 13:10|
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