Consumer engagement with eHealth information through smartphones and tablets : an Australian perspective

Andrews, Lynda, Gajanayake, Randike, & Sahama, Tony R. (2013) Consumer engagement with eHealth information through smartphones and tablets : an Australian perspective. In Rodrigues, Joel (Ed.) 15th International Conference on e-Health Networking, Applications and Services, 9 -12 October 2013, Lisbon, Portugal.

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Abstract

This paper is a work in progress that examines current consumer engagement with eHealth information through Smartphones or tablets. We focus on three activity types: seeking, posting and ‘other’ engagement activity and compare two age groups, 25-40s and over 40-55s. Findings show that around 30% of the younger age group is engaging with Government and other Health providers’ websites, receiving eHealth emails, and reading other people’s comments about health related issues in online discussion groups/websites/blog. Approximately 20% engage with Government and other Health providers’ social media and watch or listen to audio or video podcasts. For the older age group, their most active engagement with eHealth information is in the seeking category through Government or other health websites (approximately 15%), and less than 10% for social media sites. Their posting activity is less than 5%. Other activities show that less than 15% of the older age group engages through receiving emails and reading blogs, less than 10% watch or listen to podcasts, and their online consulting activity is less than 7%. We note that scores are low for both groups in terms of engaging with eHealth information through Twitter.

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ID Code: 62249
Item Type: Conference Paper
Refereed: Yes
Keywords: eHealth, mHealth, consumer mobile search, activity behaviour
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000)
Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > OTHER INFORMATION AND COMPUTING SCIENCES (089900)
Australian and New Zealand Standard Research Classification > TECHNOLOGY (100000)
Australian and New Zealand Standard Research Classification > ECONOMICS (140000) > OTHER ECONOMICS (149900) > Comparative Economic Systems (149901)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Institutes > Institute for Future Environments
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2013 [please consult the author]
Deposited On: 02 Sep 2013 23:51
Last Modified: 10 Sep 2014 23:47

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