Beliefs underlying blood donors’ intentions to donate during two phases of an avian influenza outbreak

Masser, Barbara M., White, Katherine M., Hamilton, Kyra, & McKimmie, Blake M. (2012) Beliefs underlying blood donors’ intentions to donate during two phases of an avian influenza outbreak. Transfusion and Apheresis Science, 46(1), pp. 47-52.

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Using a Theory of Planned Behavior (TPB) framework the current study explored the beliefs of current blood donors (N=172) about donating during a low and high-risk phase of a potential avian influenza outbreak. While the majority of behavioral, normative, and control beliefs identified in preliminary research differed as a function of donors’ intentions to donate during both phases of an avian influenza outbreak, regression analyses suggested that the targeting of different specific beliefs during each phase of an outbreak would yield most benefit in bolstering donors’ intentions to remain donating. The findings provide insight in how to best motivate donors in different phases of an avian influenza outbreak.

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6 citations in Scopus
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5 citations in Web of Science®

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ID Code: 62275
Item Type: Journal Article
Refereed: Yes
Keywords: Avian influenza, Theory of planned behavior
DOI: 10.1016/j.transci.2011.11.001
ISSN: 1473-0502
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2012 Elsevier
Copyright Statement: This is the author’s version of a work that was accepted for publication in Transfusion and Apheresis Science. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Transfusion and Apheresis Science, [VOL 46, ISSUE 1, (2012)] DOI: 10.1016/j.transci.2011.11.001
Deposited On: 03 Sep 2013 22:40
Last Modified: 06 Sep 2013 05:15

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