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Hearing ordinary voices: Cultural studies, vernacular creativity and digital storytelling

Burgess, Jean E. (2006) Hearing ordinary voices: Cultural studies, vernacular creativity and digital storytelling. Continuum: Journal of Media and Cultural Studies, 20(2), pp. 201-214.

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Abstract

Everyday or amateur cultural and media production has long been a site of both optimism and contestation for cultural studies, but there is now more justification than ever to focus on it. On the one hand, the figure of the 'creative consumer' is seen as both a key to the new economy and a major potential disruption to the dominance of commercial media. On the other, the notion of a 'digital divide' based on hard access to information and communication technologies (ICTs) has shifted to concerns around social inclusion and the unevenness of access to 'voice' in the global mediascape. Indeed, Sonia Livingstone has recently argued that attention to content creation as a key area of literacy is 'crucial to the democratic agenda', positioning new media users 'not merely as consumers but also as citizens'. In this article, I argue that recent developments in the uses of new media have ethical and methodological implications for cultural studies, highlighting some of the discipline's persistent and unresolved tensions around popular culture, cultural agency and cultural value. I then use the example of digital storytelling to speculate about the democratic potential of a participatory cultural studies approach to what I call 'vernacular creativity'.

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ID Code: 6243
Item Type: Journal Article
Additional URLs:
Keywords: cultural studies, vernacular creativity, everyday life, new media, digital storytelling, ordinary, community media
DOI: 10.1080/10304310600641737
ISSN: 1030-4312
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Communication and Media Studies not elsewhere classified (200199)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Screen and Media Culture (200212)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Consumption and Everyday Life (200203)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2006 Taylor and Francis
Copyright Statement: First published in Continuum: Journal of Media & Cultural Studies 20(2):pp. 201-214.
Deposited On: 16 Feb 2007
Last Modified: 29 Feb 2012 23:26

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