Driven to drive : designing gamification for a learner logbook smartphone application

Fitz-Walter, Zachary, Wyeth, Peta, Tjondronegoro, Dian W., & Scott-Parker, Bridie (2013) Driven to drive : designing gamification for a learner logbook smartphone application. In Proceedings of the 1st International Conference on Gameful Design, Research, and Applications, Gamification 2013 [ACM International Conference Proceeding Series], ACM, University of Waterloo, Stratford, Ontario, pp. 42-49.

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Abstract

Driving can be dangerous, especially for young and inexperienced drivers. To help address the issue of inexperience a gamified logbook application was developed for Learner drivers. The application aims to encourage learners to undertake a wider range of practice, while also making it easier to record their mandatory practice sessions. This paper reports on the design of this application, focusing on the effect that adding gamification can have on the usability and user experience of the application and the importance of playability testing for gamified systems. Two versions of the application were developed, one with game elements and one without game elements. This paper presents findings from a study that compares the user experience of these two versions of the application with twelve recent Learner drivers. Overall, participants reported that the gamified version was more engaging and motivating than the non-gamified version, however neither versions were preferred over the other. We theorise that this may have occurred due to a number of usability issues that arose, including an increased difficulty in learnability due to the added game elements. These design issues are important to address in future gamified system designs.

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ID Code: 62451
Item Type: Conference Paper
Refereed: Yes
Keywords: Gamification, Learner Drivers, Smartphone, Playful design, Games
DOI: 10.1145/2583008.2583014
ISBN: 978-145032815-9
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Past > Schools > Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Current > Research Centres > Smart Services CRC
Copyright Owner: Copyright 2013 [please consult the author]
Deposited On: 13 Sep 2013 02:02
Last Modified: 28 Aug 2014 12:59

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