Improving the design of online applications for social benefit through a behaviour change model

Gough, Kathryn & Hamilton, Jillian (2013) Improving the design of online applications for social benefit through a behaviour change model. In Berkovsky, Shlomo & Freyne, Jill (Eds.) Persuasive Technology. Springer , Berlin Heidelberg, pp. 69-74.

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Abstract

Community support agencies routinely employ a web presence to provide information on their services. While this online information provision helps to increase an agency’s reach, this paper argues that it can be further extended by mapping relationships between services and by facilitating two-way communication and collaboration with local communities. We argue that emergent technologies, such as locative media and networking tools, can assist in harnessing this social capital. However, new applications must be designed in ways that both persuade and support community members to contribute information and support others in need. An analysis of the online presence of community service agencies and social benefit applications is presented against Fogg’s Behaviour Model. From this evaluation, design principles are proposed for developing new locative, collaborative online applications for social benefit.

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ID Code: 62457
Item Type: Book Chapter
Keywords: persuasive media, interaction design, social benefit, community, participatory design
DOI: 10.1007/978-3-642-37157-8_10
ISBN: 978-3-642-37156-1
ISSN: 0302-9743
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Digital and Interaction Design (120304)
Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Visual Communication Design (incl. Graphic Design) (120307)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: the Authors and Springer-Verlag Berlin Heidelberg
Deposited On: 12 Sep 2013 04:04
Last Modified: 23 Oct 2015 16:15

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